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Our PerspectiveAs the internet landscape continues to change, it's important to keep up on the latest trends, predictions, findings, etc. Below is a collection of some resources we have found interesting.
Web2.0 and the CEO
Clarity of the expectations at the commencement of the project is paramount. The process to achieve these objectives will be client-focused, organized, well communicated, and staffed by an expert team.
Social networks not just for kids
Social networking, popularized by teens sharing information with their friends online on websites such as Facebook Inc., is now blooming in the business world, thanks to new social networks that enable professionals and executives in industries such as advertising and finance to rub virtual elbows with colleagues.
Video on the web is going high-def
In the next year, the ambient video and audio quality that we see in Internet video will be noticeably higher.
Social networks build momentum
Leading consumer social-networking sites attracted more than 110 million unique monthly US visitors in July, up more than 40% from the previous July, according to comScore.
New medium needs new methods
It is clear that successful social networking site campaigns do not follow traditional marketing rules.
Hard times ahead for traditional media
It's easy to say that the New York Times and other newspaper companies are screwed, but sometimes it helps to actually run the numbers.
Facebook atracts business audience
Facebook already was recognized as a growing and disruptive social site for young people, and is now starting to be seen as a viable force for business.
Breaking down the walls of phones' web gardens
Initially, carriers and media companies hired software engineers to reconfigure websites to fit into the small screen of cellphones with few photos and images. But the focus is shifting to developing browsers that can bring the regular internet experience to cellphones without the need to upgrade to expensive handsets or recreate Web pages just for mobile devices.
Calling all videos Now, the new services are taking a different approach, allowing users to view a wider array of internet video clips without locking themselves into a subscription and without purchasing a fancier phone.
Social networks are playing a bigger role on the cellphone In the last six to nine months, teens in the United States have taken to text messaging in numbers that rival usage in Europe and Asia.
Internet options provide instant results and valuable consumer data
As the creative types gather to honor one another, the 30-second TV spot is imperiled as never before. Its competition: a dizzying array of digital and internet options, many of which produce instant results and valuable consumer data, something that TV ads cannot.
Putting the I in advertising
Now, we consumers are becoming evangelists in new and surreptitious ways. Online, we spend quality time with advertising, we star in it, and we send it to our friends. We the people have been co-opted into selling ourselves.
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